Phoebe Gates and Sophia Kianni Launch 'Phia'

Phoebe Gates and Sophia Kianni Launch 'Phia'

Phoebe Gates and Sophia Kianni have unveiled Phia, an innovative new AI-powered shopping tool designed to help consumers avoid overpaying for fashion.

 By scanning resale platforms like Depop, Poshmark, and The RealReal, Phia provides real-time median price comparisons, ensuring shoppers know when it’s more cost-effective to buy an item new or secondhand.

With support from venture heavyweights Kris Jenner and Sara Blakely, along with a behind-the-scenes podcast collaboration with the Unwell network, these Gen Z entrepreneurs are revolutionizing secondhand shopping.