The Weeknd Launches Coast-to-Coast Scavenger Hunt for Upcoming Film 'Hurry Up Tomorrow'

The Weeknd Launches Coast-to-Coast Scavenger Hunt for Upcoming Film 'Hurry Up Tomorrow'

The Weeknd is creating an interactive scavenger hunt across major U.S. cities to promote his upcoming film Hurry Up Tomorrow. 

The hunt involves planting posters featuring QR codes in New York, Los Angeles, Dallas, and Chicago. 

When scanned using The Weeknd's TikTok Lens, the artwork on the poster comes to life on your screen. The Lens then reveals a unique Fandango code that covers the cost of one movie ticket.