Nollywood’s Storytelling Needs Serious Work —

Nollywood’s Storytelling Needs Serious Work — Filmmaker Ifeanyi Barbara

In a recent conversation with Pelumi Bolawa, award-winning filmmaker, writer, and director Ifeanyi Barbara reflected on her remarkable ten-year journey in Nollywood.

 Barbara, who made a bold career switch from the oil industry to the world of film, shared the challenges she has faced from navigating contract issues and economic setbacks to refining her storytelling craft and leading creative teams.

Marking her decade-long career and her second solo Africa Magic Viewers’ Choice Awards (AMVCA) nomination, Barbara discussed the rapid changes within Nollywood, the tough realities behind the scenes, and emphasized that the industry’s long-term success depends on prioritizing authentic, powerful storytelling.