From Space Opera to Financial Juggernaut
From Space Opera to Financial Juggernaut
What started as a space opera has evolved into one of the most lucrative franchises in entertainment history.
Disney's acquisition of Lucasfilm in 2012 marked a pivotal moment, greatly expanding the reach and impact of the Star Wars brand across multiple media platforms.
The franchise's influence extends far beyond its films, with merchandise and theme park attractions contributing massively to its financial success.
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