A U.S. veteran's choice to purchase a Rolex GMT-Master in the 1960s for $120 has turned into an extraordinary investment, with the watch now valued between $65,000 and $75,000 today. The GMT-Master 6542, launched in 1954, is particularly coveted by collectors.
Originally designed for pilots to monitor multiple time zones, the GMT-Master 6542 is renowned for its 38mm stainless steel case, unique Bakelite bezel, and lack of crown guards, which enhance its vintage charm. It features the Rolex Caliber 1036 movement and was famously worn by Honor Blackman in the James Bond film "Goldfinger." As examples with the original bezel become increasingly rare, these watches can command six-figure prices at auction.
This rare Rolex model remains a highly valued collector's item, making it an essential and sought-after piece for any serious watch collection.