- *High Engagement:* Research indicates that 71% of drivers actively engage with billboards, often recalling specific details such as phone numbers and addresses.
- *Strategic Placement:* While billboards provide broad exposure, they also come with challenges, including high costs and limited targeting capabilities compared to digital ads. This makes strategic placement essential to maximize their impact.
- *Complementing Digital Campaigns:* When integrated into a well-rounded marketing strategy, billboards can significantly boost consumer engagement and strengthen brand recognition.