Davido is one of Africa's most popular and influential musicians and has received various honours for his accomplishments. Over the years, Davido has also received numerous endorsement contracts. 

In 2012, he got an endorsement contract with the telecoms firm MTN Nigeria, which was one of his earliest deals. In 2013, he also agreed to a partnership with Guinness Nigeria. Since then, he has collaborated with several other businesses, such as Infinix Mobility, Pepsi, and First Bank of Nigeria. 

To serve as their brand ambassador, Davido secured a multimillion Naira endorsement deal with worldwide sports betting giant Betway in 2018. In the same year, he also agreed to a contract with a well-known men's grooming company, AXE Nigeria. 

Davido has made investments in various businesses in addition to endorsement arrangements. He inked contracts with various companies such as Matell, Munch it, travel beta, and Puma for the year 2021. 

He joined 1xbet, Viva Detergent, Mario, Juliet Diaper, and many other companies in 2022. Additionally, he has cryptocurrency and real estate holdings. 

The Bay Ice collaboration surfaced less than 48 hours after he played on Lagos' biggest platform. Bay Ice announced their partnership with Davido in a video on their Instagram page. It's Davido's season as he has been dishing out all he has for us flip-to-back. The jewellery brand may be introducing either a new watch collection or spectacles collection. He has become one of Nigeria's most popular and profitable performers thanks to his multiple endorsement deals and commercial endeavours.