According to Counterpoint Research, Xiaomi has surpassed Apple to become the world's second-largest smartphone brand as of August 2024. Despite stagnant month-to-month sales, Xiaomi seized the opportunity presented by Apple's seasonal decline, achieving this milestone for the first time in years. The company's strategy of launching one flagship model per price range, coupled with aggressive marketing in regions like Latin America, has helped maintain its momentum during traditionally slower sales periods.
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