Around twelve years ago, in September 2012, Mark Zuckerberg made a significant move by acquiring Instagram for $1 billion—a staggering amount, especially since the company had yet to generate any revenue. Fast forward to today, and Instagram has become a vital part of Meta Platforms, contributing over $250 billion in revenue. The platform's ability to surpass even YouTube in advertising revenue highlights the success of Zuckerberg's strategy. In 2021 alone, Instagram generated $32.4 billion, accounting for nearly 30% of Meta's total revenue.
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- As E Dey Happen