The upcoming iPhone models will be the first to be sold without the traditional Apple stickers in the box, following a trend seen with the launch of the Apple Vision Pro and the latest iPad. This change aligns with Apple's commitment to sustainability.
As part of its aim to achieve carbon neutrality by 2030, the company is working to eliminate plastic from its product packaging entirely by next year.
The transition to fiber-based packaging for the iPhone 16 represents a significant step in Apple's environmental initiatives. Customers who still wish to have the iconic Apple logo stickers can request them at the time of purchase, but only at official Apple Stores; those buying from third-party retailers or online will not have access to the stickers.