Marvel and DC Lose Exclusive Rights to "Super Hero" Terms in Landmark Ruling
In a significant legal ruling, Marvel and DC have lost their exclusive rights to the phrases "super hero" and "super heroes" after failing to address a trademark challenge.
The Trademark Trial and Appeal Board ruled in favor of the "Superbabies" brand, declaring that these terms now belong to the public domain.
This decision allows all creators to freely use "super hero" in their works, promoting increased innovation in the genre.
Although Marvel and DC can still utilize the term, they can no longer prevent others from including it in their own branding.