Lionel Messi has made a significant move from the soccer field to the media industry with the launch of his new content studio, 525 Rosario. Partnering with Smuggler Entertainment, this initiative aims to create and produce a diverse array of premium content, including TV series, films, live sports, and branded commercials.
At the heart of this venture is Messi's commitment to crafting global experiences that reflect his roots in Rosario, Argentina, as indicated by the studio's name, inspired by the street number of his family home. With dual headquarters in Miami and Los Angeles, 525 Rosario is a project that Messi is clearly passionate about.