Ever since gaining prominence as a family in 2007 from capitalizing on a leaked sex tape involving Kim Kardashian and American singer Ray-J, the Kardashian family has evolved to become one of America’s elite, most influential, popular and renowned family in entertainment, reality TV, fashion and business.
The Kardashian family, otherwise known as the Kardashian-Jenner clan through different ventures have spun a combined billion dollar worth as a family with several assets amassed under their name.
But even with fashion, beauty merch, tequila brands and other established businesses bagged under their wings, the American elitist family is best known for their hit reality TV show, Keeping Up with the Kardashians.
The show; kick-started by the family’s matriarch Kris Jenner,was mainly responsible for launching them into the spotlight and in turn gave each individual family member a required reach and exposure to build their individual names and brands leading to their Individual successes.
The show in its 14-year run featured Kim Kardashian, Kourtney Kardashian, Khloe Kardashian, Rob Kardashian and their half sisters Kylie and Kendall Jenner and the streak of ever-changing men in the lives of the sisters including notable figures like Kanye West and American rappers Tyga and Travis Scott.
The Kardashian-Jenner clan has enjoyed over a decade of success, influence, amassed wealth, criticisms, hate trains and near-cancellation and have always found a way to return to the top of their game. However now, it feels like fans may just be right about tired and bored of the elite family.
With Kim Kardashian’s divorce from Kanye West, fans and the media were quick to call out the family for their shameless use of these men for mostly PR with some citing that Kim has been married a total of three times with failed relationships with a handful of other men and the same could be mostly said for the rest of her sisters failed “planned’’ relationships.
In similar light, following, the mostly negative reviews and criticism and lower-than-usual ratings on their recent comeback to reality TV show ‘The Kardashians’, social media is convinced the Kardashian-Jenner empire is slowly losing its relevance especially when rumuors have surfaced that the family was not invited to this year’s Met Gala.
TikTok is currently inundated with claims, with one user pointing out that the so-called downfall was impacted by these several factors.
Commentators claim the family’s influence was already spiralling – but believe the alleged feud between Kylie Jenner and Selena Gomez was the icing on the cake. Despite the pair clearing up rumours and explicitly stating there’s no animosity, fans still aren’t buying it, with Kylie losing almost a million Instagram followers in the process.
Jamie Love, a social media expert and marketing guru at Monumental also believes the family are “struggling to stay relevant†and has shared his thoughts:
“They simply are outdated,†he said in an interview.
“They rose to fame and influence at a time where we wanted ‘aspirational’ content, overly edited pics were so in style coupled with the desire to look perfect.â€
“Flash-forward to 2023, and now, with the rise of TikTok“authenticity trumps perfection, people want the real thing,†he added, citing the likes of Lewis Capaldi, Lizzo, and Adele, who he calls “relatable and down to earth – unlike the KarJenner clan.
Other commentators believe that the family is just “loosing their hype†and have become so detached from reality and everything they put out seems so “calculated†and a product of genius PR.
It is no doubt that the Kardashian-Jenner clan slayed their eras with their aesthetics and pleasant feeds but with the changing times, the media wonders if the family has actual content to remain relevant and keep up with reality and fast; as their empire seems to be crumbling.