The 2026 FIFA World Cup Final will make history by incorporating a Super Bowl-inspired halftime show, a first for the tournament. This announcement was made during the Global Citizen Festival in New York, marking a collaboration between FIFA and Global Citizen as part of a four-year partnership. The initiative aims to entertain while raising awareness about global issues like poverty and access to education, in line with Global Citizen's mission.
FIFA President Gianni Infantino emphasized that this fusion of sports and entertainment aims to create a positive impact on the world, particularly by expanding access to football.